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The next part of “Switch - How to Change Things When Change is Hard” by Chip and Dan Heath talks about the second component of making change happen in your organization, business, or life - motivating your Elephant.
The Elephant again is the emotional mind. It is one that is in touch with our feelings and emotions associated with the change. Oftentimes people are scared of the change - scared that they are not capable of achieving the change, withstanding the change, or making the change. So in order to truly motivate people the Heath brothers state that you need to make people believe they are capable of change by either “shrinking the change” or “growing the people.”
So how do you shrink the change? Well Strike says that you limit the investment that you ask for up front or you limit the amount of time that you ask for. Either way you are breaking up the change into bite size pieces so that you are providing small wins and therefore hope each time a small task is completed. As each step along the process is completed then your confidence builds that you can make the change happen and therefore your Elephant is growing.
The second way that you can help people believe that they are capable of change is to “grow the people.” That means that you can help people tie the change to a sense of pride, their identity or a vision of a better situation. As a result they have something that is guiding them towards a change and encouraging them to want to grow. It is shift in mindset to show them a vision of a better future and the benefits of that future.
So in your organization how are you motivating your Elephant and those of your employees? Can you find ways to “shrink the change” or “grow the people” so that they are motivated to change or is their Elephant getting in the way?
Monica Thakrar has over 18 years experience in business focused mainly on strategy, change management, leadership development, training and coaching resulting in successful implementations of large scale transformation programs.