“The Accidental Creative” is about anyone who uses their mind to solve problems, create things, or innovate in their day to day work. So many leaders are creatives as they develop strategies, innovate new methodologies/processes, and design new inventions. 

This first blog post on this book focuses on the creative blocks or how being creative every single day can be so challenging. Todd Henry, the author, says that many things get in the way of creativity - not taking care of yourself, overworking yourself, not having enough structure, and not having a rhythm.

Creatives always seem to need to focus on the balance between possibility and pragmatism by balancing taking big risks, focusing on what they truly want instead of what is safe in the short term. This can lead to impacts to their creativity.

This leads to the following side effects of not maximizing our creativity:

• Unnecessary complexity
  
• Fear
  
• Unclear Objectives
  
• Opacity
  

All of this leads to dissonance or things just not adding up for a creative mind. All of this saps the creative’s energy leading to unfulfilled goals and desires.

What is sapping your energy right now? Are you stuck in doing work that is more pragmatic than possible? Do you have unclear objectives of what you really want to achieve this year? Are you stuck in fear of failure or fear of success to truly go after what you desire?

Next week’s post will focus on tools you can use to get out your creative rut as a leader.

What is innovation and how does it relate to leadership? This is answered in the book “Breaking Away: How Great Leaders Create Innovation that Drives Sustainable Growth - And Why Others Fail” by Jane Stevenson and Bilal Kaafarani. The first section of the book focuses on defining types of innovation and the risk that is involved in each of those levels of innovation.

Breaking Away defines innovation as a product, service, or company that is “unique, valuable and worthy of exchange.” Steve Jobs left a legacy of innovation with his Apple products including the iPod, iPhone, and the iPad changing the markets and categories he worked in and adding much value to his shareholders along the way.

Apple is an example of one of the four types of innovation described in the book. The following section describes these types as well as the risk associated with each one:

Transformation Innovation - “a disruptive breakthrough that changes society.” Examples would include electricity, the internet, and mass produced cars. This of course takes the most risk and often needs an incubation period to create in order to allow for its longer term payback.

 Category Innovation - this is the new application of ideas, products or services rather than a creator of inventions. Examples include Apple’s products. The risk here is an equal mix risk and opportunity as it builds incrementally on current revenue streams.

 Marketplace Innovation - this is building or creating new markets by coming up with unique modifications for products, services, and delivery methods. Examples include environmentally friendly packaging introduced for Sun Chips as well as the social networking marketing program used for the launch of Ford Fiesta. The risk here is fairly controllable as you it’s broadening a customer base instead of creating one.

 Operational Innovation - this is innovation in the “how” of the business to stay efficient, productive, and evolving. Examples include Dell’s building computers to customer specifications and sending them directly to customers. This is the least risky as it is internal innovation, but still can have a big impact.

Overall innovation can be done in many different ways, but the impact is the same - something is created that is different, adds value, and people want to spend money on it.  It is also about progress and moving forward in your business or organization. I believe innovation is a key way to have your organization stand out from others and truly make a difference, just like Steve Jobs did.

Have you created anything valuable in your business or organization? How can you can be more innovative in your day to day work? Which type of innovation has the most opportunities for your business?

Next time I will discuss how leadership impacts innovation.