Leading Change - the Case for Change

Are you initiating a change in your organization? Are you trying to figure out how to mobilize your organization to come along with you through the transition process?  I always say the best way to initiate a transformation is to communicate the Case for Change. This case includes the following key elements:

• What is the change? What are the key differences from now to the end vision? What will be different once the change is implemented?
• Why you are making the change? - What are the key drivers that instigated the change so that people understand the logic behind it? Distill them down into tangible, practical bit sized needs either using data to show the need for the change and/or emotion to show the urgency for the change.
• What are the benefits of the change? What are the key benefits and/or advantages of implementing the change to the organization and/or the employees? Show the benefits for different audience groups impacted by the change.
• When is the change going to be implemented? Provide a high level roll out plan on when the changes will be taking place and directly impacting the employees.

These four components provide the basis for engaging audiences in wanting to learn more about the initiative and answers the key questions that they may have as the transformation begins to happen.